岗位摘要
招聘SEO与内容经理，负责制定和执行全球市场的SEO策略，提升交易所网站和内容平台的有机流量与转化率。职责包括内容规划与撰写、关键词研究、竞争对手分析、外链策略实施，以及使用SEO工具监控排名和流量。要求3年以上SEO经验，熟悉区块链行业，具备优秀的英文写作能力，能适应快节奏的全球环境。
技能要求:
公司简介
YEX is a fast-growing crypto exchange dedicated to making trading simple and accessible for everyone. Aiming to “Make Trading Easy”, YEX put users at the center of its operations, combining intuitive offerings and robust security to create a trustworthy platform.With a comprehensive suite of crypto products, including derivatives, spot, margin trading, staking, AI bots, copy trading, and institutional tools, YEX is committed to empowering the next billion crypto users to explore and unleash their potential in crypto finance. The platform is also available on iOS and Android, providing users with the convenience to participate in crypto finance with ease.
岗位职责
We are seeking a talented SEO & Content Manager to join our team and lead the growth of our exchange’s online presence. You will play a critical role in increasing organic traffic, improving search rankings, and producing high-quality content that engages our global audience. Responsibilities 1. Develop and execute SEO strategies for the exchange in global markets to increase organic traffic and conversion on the official website and content platforms. 2. Plan, write, and optimize promotional content (News, Blogs, Medium, Reddit, exchange announcements, articles, etc.) aligned with industry trends. 3. Conduct keyword research and competitor analysis, optimize existing content, and produce high-quality articles to improve search rankings. 4. Develop and implement backlink strategies, expanding resources through industry media, forums, communities, and KOLs to enhance domain authority and brand visibility. 5. Utilize SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.) to monitor rankings and traffic, and deliver regular SEO analysis and optimization reports.
岗位要求
1. Bachelor’s degree or above, preferably in Marketing, Communications, Computer Science, or a related field. 2. Ability to read English websites, and English can be used as a working language. 3. 3+ years of SEO experience with proven success in global markets (experience in blockchain/cryptocurrency industry preferred). 4. Strong English writing skills, capable of creating content for blogs and forums. 5. Proficiency with SEO tools such as website testing, optimization, and traffic analysis tools.
福利待遇
- Be part of a fast-growing global crypto exchange - Work in a dynamic, collaborative environment - Lead SEO & content initiatives to shape our digital presence - Competitive on-time salary